An immensely popular e-commerce site for women’s fashion, La Jolie MLN is the brainchild of a former client who when we met was a marketing manager at my client OfficeMax. When OfficeMax merged and moved to Texas, marketer Daisy Malek-Shadid decided to pursue her real passion which she named La Jolie (the pretty in French) MLN, the initials of her three young daughters. She turned to BK-Storytellers to help with the website social media and blogginmg

The e-commerce site leveraged all the power of social media and earned a loyal following so fast, Daisy decided to open a boutique in Elmhurst, IL and provide a fun in-person experience. She called on BK-Storytellers to help with the creation of the website, blog writing, and promotions. Today La Jolie MLN is one of the most successful fashion sites with a popular boutique that caters to young women.