McDonald's Worldwide

Every year, McDonald's stages their Worldwide Convention, organized around a theme. McDonald's Worldwide 2018 focused on McDelivery, a partnership with Uber to capitalize on a global trend around food delivery. Freeman XP is a leading tradeshow agency. They recruited us to help with content for the show, which in 2018 was paperless. We told the McDelivery story through the profiles of its users: families college students and workplace consumers. Our task was to make their stories come alive, along with supporting data, which appeared on walls, towers and in videos.

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“A compelling case for McDelivery. “Catch your customer in the moment through the app and on social media.”